Outdoor brand joins Utah state entities, legislators and companies in supporting $9.5B outdoor recreation industry during legislative session
SALT LAKE CITY, Jan. 29, 2025 – Teton, an outdoor brand renowned for comfortable, dependable products that are easy to set up and easy on the wallet, is joining the Utah Division of Outdoor Recreation at this year’s Outdoor Recreation Day on the Hill on Friday, January 31. As part of its mission to inspire healthy living, the company pledges its continual support of the state’s outdoor recreation industry.
“Utah’s outdoor recreation industry has reached unprecedented heights over the past decade, with greater emphasis on our state and national parks as well as our extensive trail networks and campgrounds,” said Scott Holmes, CEO of Teton. “Outdoor recreation in the state alone contributes more than $9.5 billion to the economy, a vital driver of the tourism industry and job generator for residents. We are proud to join our other industry leaders for Outdoor Recreation Day on the Hill and work together to ensure that we continue to reach those heights and help everyone get outside to enjoy the outdoors.”
Teton is exhibiting at the event alongside the Utah Division of Outdoor Recreation, Utah Division of Forestry, Fire and State Lands, Utah Division of State Parks, Utah Division of Wildlife Resources, Utah Geological Survey/DNR Bookstore, Grand Trunk, Utah Outdoor Partners, Salt Lake Climbers Alliance, URPA and Drowning Coalition. Attendees will have the opportunity to test out outdoor gear that inspires healthy living and learn practical ways to enjoy the outdoors more often. With Utah’s legislative session now underway, the Utah Division of Outdoor Recreation and its partners will address and outline key legislative priorities for the session including bills to track.
Outdoor Recreation Day on the Hill starts at 8 a.m. at the Utah State Capitol. Insights will be shared on the state of the outdoor industry as well as its impact on Utah’s economy and quality of life. Attendance is free and open to the public.
ABOUT TETON
Teton is a Utah-based outdoor brand focused on helping everyone – from first-time adventurers to seasoned outdoor enthusiasts -- enjoy the outdoors with gear that inspires healthy living. Teton makes comfortable, dependable gear that is easy to set up, easy to store and easy on the wallet. Teton products include oversized sleeping bags that feel cozy rather than cramped, affordable backpacks, best-selling hydration systems, tents that actually fit the number of people featured on the box, blankets, cots and sleeping pads. All are backed by a lifetime warranty and are designed to improve outdoor accessibility and comfort. Learn more at TetonGear.com.
Media Inquiries:
Colton Stock
Thatcher+Co.
(385) 497-9643
colton@thatcherandco.com