Teton Hires Jeremy McLerran as VP of Marketing

Marketing veteran’s 15-year career brings new enthusiasm and expertise to Teton board. 

SALT LAKE CITY, Feb. 15, 2024 — Teton, a leading outdoor gear manufacturer renowned for comfortable, dependable products that are easy to set up and easy on the wallet, today announced the hiring of Jeremy McLerran as vice president of marketing and member of the executive team. Prior to joining Teton, McLerran led global marketing efforts at Johnson Controls and directed comprehensive marketing strategies for Qolsys Inc.

“Jeremy brings to Teton an innovative perspective and a wealth of experiences in growth-oriented marketing best practices that will help us expand our product offering and reach our consumers where they are,” said Scott Holmes, CEO of Teton. “Beyond his breadth and depth of experience, Jeremy has a passion for the outdoors that will fuel the next chapter of Teton’s growth.”

During McLerran’s 15-year career, he has led marketing efforts at companies across a wide variety of industries. In his role as senior director of marketing at Qolsys, he assisted the Silicon-Valley-based tech company grow to capture 80% market share before it was sold to Johnson Controls in 2020 for more than $4 million. McLerran was named senior director of global marketing for Johnson Controls, managing more than 20 brands across North America, LATAM, EMEA and APAC. After leaving Johnson Controls in 2022, he founded a consulting firm named 11-11 Marketing through which he supported a variety of businesses to refine their marketing foundation and successfully grow in the wake of the pandemic.

“I have been inspired by the outdoors from a very young age,” McLerran said. “Leading marketing efforts for Teton is the fulfillment of a lifelong dream to make an impact in the outdoor space. With forward-facing core values and a powerful value proposition, Teton is poised to continue to lead this industry, and I look forward to being a part of that.”

At Teton, McLerran will lead and support all aspects of the company’s marketing strategies and operations. His responsibilities include product promotion, strategy implementation and overseeing the company’s marketing team, contractors and agencies while establishing the path for Teton’s expansion.

ABOUT TETON

Teton is a Utah-based outdoor gear manufacturer focused on helping everyone – from first-time adventurers to seasoned outdoor enthusiasts -- enjoy the outdoors. Teton makes comfortable, dependable gear that is easy to set up, easy to put away and easy on the wallet. Teton products include oversize sleeping bags that feel cozy rather than cramped, affordable backpacks, best-selling hydration systems, tents that actually fit the number of people featured on the box, blankets, cots and sleeping pads. All are backed by a lifetime warranty and are designed to improve outdoor accessibility and comfort. Learn more at TetonGear.com.